Has this ever happened to you?
You are checking your email and a self-help or self-improvement subject catches your eye. You click on the email and you see a list of helpful topics, all of which feel like exciting reads. You click on one story, read it in 3 minutes, and feel better and so inspired that you quickly share it on Facebook or LinkedIn so that others may also benefit from reading it.
Do you remember that feeling? Do you feel it now?
This feeling is not an accident. This feeling is born from a strategy that went into a content marketing plan that included that empowering story.
What is content marketing?
Here are useful definitions we found in our research:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
“Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. It can boost factors like brand awareness, sales, reach, interactions, and loyalty.”
“We need to stop interrupting what people are interested in and be what people are interested in.”
Content marketing is a form of inbound content marketing that brings in organic traffic to your website by not being intrusive yet being informative, engaging, and impactful.
Why is content marketing important?
Josh Steimle answers this succinctly in a piece on Forbes.com where he lays out the buying cycle:
“Prior to awareness a customer may have a need, but they are not aware there is a solution.”
“Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.”
“At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.”
“Finally, the customer makes their decision and moves forward with the transaction.”
Content marketing is there in the first two stages before a lead even gets to the third. Without content marketing, a lead won’t stand a chance to become a sale or a loyal client.
Content marketing stats for 2021
Where is content marketing today and what is its role as businesses fight to survive the ongoing effects (still) of the Coronavirus pandemic? We scoured the web for useful data that will help you understand why content is still king.
BizScale was born out of Michael Anderson’s passion to help businessmen do more with less and enable them to focus on high-ROI tasks by letting us take care of the rest.
When it comes to content marketing, BizScale Content can handle strategy, production, and management of your content for you.
There are different types of content marketing:
Whichever you choose to focus on, talk to us and together let us figure out how we can make content work for your brand so you eventually stop spending on ads and reap the benefits of organic growth and conversion. Note, though, that this is a slow-burn strategy, which is why you need to begin and you need to begin NOW.
Want to know how BizScale can handle your content? Complete the form on this page,