The write way: Content marketing stats you need to know

The write way: Content marketing stats you need to know

February 15, 2021
Kai Magsanoc

Has this ever happened to you?

You are checking your email and a self-help or self-improvement subject catches your eye. You click on the email and you see a list of helpful topics, all of which feel like exciting reads. You click on one story, read it in 3 minutes, and feel better and so inspired that you quickly share it on Facebook or LinkedIn so that others may also benefit from reading it.

Do you remember that feeling? Do you feel it now?

This feeling is not an accident. This feeling is born from a strategy that went into a content marketing plan that included that empowering story.

READ: Take the lead — Why lead generation is important for your business

What is content marketing?

Here are useful definitions we found in our research:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Content Marketing Institute

“Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. It can boost factors like brand awareness, sales, reach, interactions, and loyalty.”


“We need to stop interrupting what people are interested in and be what people are interested in.”

Craig Davis, former Chief Creative Officer, J. Walter Thompson, via Neil Patel

Content marketing is a form of inbound content marketing that brings in organic traffic to your website by not being intrusive yet being informative, engaging, and impactful.

READ: 5 ways to-do lists keep us sane (and productive)

Why is content marketing important?

Josh Steimle answers this succinctly in a piece on where he lays out the buying cycle:

  1. Awareness

“Prior to awareness a customer may have a need, but they are not aware there is a solution.”

  1. Research

“Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.”

  1. Consideration

“At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.”

  1. Buy

“Finally, the customer makes their decision and moves forward with the transaction.”

Content marketing is there in the first two stages before a lead even gets to the third. Without content marketing, a lead won’t stand a chance to become a sale or a loyal client.

READ: IT’S A DEAL! 10 ways to close that sale

Content marketing stats for 2021

Where is content marketing today and what is its role as businesses fight to survive the ongoing effects (still) of the Coronavirus pandemic? We scoured the web for useful data that will help you understand why content is still king.

From Visme

  1. “70% of the B2B content marketers say their brand’s content marketing efforts have been somewhat/much more successful than last year”
  2. “96% of the most successful content marketers say that content marketing has helped them build credibility and trust with their audience”
  3. “90% or nearly all of the most successful top players get these results by prioritizing their audience’s informational needs over sales-y messages”
  4. “95% of the B2B service and product buyers admit that they view content as a trustworthy marker when evaluating a business”
  5. “71% in the B2B industry also admitted to reviewing an organization’s blog during their buyer’s journey”

From Responsify

  1. “You can expect about 67% more leads every month if your brand has a blog (compared to ones that don’t!)”
  2. “The most successful marketers spend 40% of their total marketing budget on content marketing”
  3. “Content marketing revenue will soon exceed $300 billion”
  4. “70% of internet users want to learn about products through content versus traditional advertisements”
  5. “Top five B2B content marketing tactics: Social media content 92%; eNewsletters 83%; articles on your website 81%; blogs 80%; in-person events 77%”

From Neal Schaffer

  1. “Content marketing costs 62% less than traditional outbound methods, yet it generates three times the number of leads”
  2. “61% of customers report a preference for brands with a content presence”
  3. “Social media content is the type of content most used by B2C content marketing (96%)”
  4. “Social media content is the type of content most used by B2B content marketing (94%)”
  5. “Almost 80% of Internet users read some type of blog”

BizScale Content

BizScale was born out of Michael Anderson’s passion to help businessmen do more with less and enable them to focus on high-ROI tasks by letting us take care of the rest. 

When it comes to content marketing, BizScale Content can handle strategy, production, and management of your content for you. 

There are different types of content marketing:

  1. Social media
  2. Infographics
  3. Blogs
  4. Podcasts
  5. Videos
  6. Paid ads

Whichever you choose to focus on, talk to us and together let us figure out how we can make content work for your brand so you eventually stop spending on ads and reap the benefits of organic growth and conversion. Note, though, that this is a slow-burn strategy, which is why you need to begin and you need to begin NOW.

Want to know how BizScale can handle your content? Complete the form on this page,

email us at, call us at 833-722-5310, or book time on Calendly today!


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