Lay the foundation: 7 steps to creating your business model
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Lay the foundation: 7 steps to creating your business model

March 8, 2021
Kai Magsanoc

There are people who often get lightbulb moments of business ideas but do not know how to take the next step. They would make time to meet potential investors and partners but — when asked to show their business model — end up scratching their heads, shrugging their shoulders, and just giving up.

Putting together a business model may sound like a lot of work, especially for the non-business-educated. It may seem daunting, causing analysis paralysis and crushing the dream early in its tracks.

If this has ever happened to you, know that you are not alone. If it has ever happened to you, then it is serendipity that brought you here. Because maybe, just maybe, this will finally help you make your dream business come true.

READ: Brand, branding, and getting started — 10 ways to do it

What is a business model?

Carol M. Kopp gives a simple and straightforward definition in Investopedia:

“The term business model refers to a company's plan for making a profit. It identifies the products or services the business plans to sell, its identified target market, and any anticipated expenses.”

GrowthLab’s definition is a bit more dramatic:

“Turning a company’s story into a series of financial statements is a combination of art and science. The art is the business acumen of interpreting vision and facts into assumptions while the science is a collection of facts, market observations, and financial statement analysis to inform the algorithms and assumptions.” 

The business model is where everything begins. Think of it as the plan you make the night before, visualizing the day that follows and seeing in your head how you want it to go; the results you want to achieve. 

A business model is not permanent. You can begin with one and — years into the business and loads of data later — you can pivot and change it up so it continues to serve your new business goals as you tackle new challenges.

A business model basically answers 3 questions:

  • Where do you begin?
  • How will your business scale?
  • How do you know you have succeeded?

READ: Take the lead — Why lead generation is important for your business

The 7 elements of a strong business model

Google “business model” and you will be inundated with different sources sharing different ways of putting together a business model. We decided to refer to Larry Alton’s piece for because it is more friendly to the non-business-oriented businessmen wannabes.

  1. Know your target audience

Identify who it is you want your business to reach, to acquire as customers, and to retain as loyal clientele. Plot out 3 audience personas, identify their demographics, the challenges they face, and the solutions your business can offer to them.

  1. Key in business processes

What are the internal processes that need to run so that your business will also run smoothly and scale? Samples are business development, marketing, sales, human resources, accounting, creatives, and account management (or services that BizScale offers if you cannot afford a considerable overhead).

  1. Organize your resources

What does your business need on a daily basis that will help you achieve your targets? These can be your database of contacts, membership in business networking organizations, your digital assets, your capital, and your client list. These are the secret weapons that you can readily draw if needed.

  1. Put together a strong value proposition

What is your why, and why should prospective clients choose you? Identify your Unique Selling Propositions (USPs) and communicate them repeatedly, creatively, persistently. Always think that a fresh of eyes is looking at your business. How will you introduce yourself? How will you win them?

  1. Take care of your business partners

They say no man is an island, and this is especially true in business. You will always have partners who will regularly do business with you. Like in the case of, this can be the suppliers and professionals. Or in the case of, this can be the operators, shippers, and carriers.

  1. Be strategic when it comes to generating demand and leads

Times are different and people are more mindful of how they spend their hard-earned income. How will you reach them? What will they consider before they decide to buy from you or register with your website? Know the customer journey and master the sales funnel — and list strategies from there.

  1. Leave room for magic (aka innovation)

You can be the best planner in the world but, without an agile outlook, you might get trapped in the box of perfectionism or being a control freak. The business landscape is constantly changing, what with the role of technology that is continuously growing. Don’t hold on to what you think should be.

Accept what is and grow with it.

READ: The write way — Content marketing stats you need to know

Did you know that you can actually create a business plan in 20 minutes? Alexander Cowan published an easy-to-follow virtual “workshop” that you can access here.

Our you can also watch this video:

If you need help with creating a business model, building your brand, or running your business (with low overhead), contact BizScale today. We can help you do more with less, focus on high-ROI tasks, and run your business worry-free.


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