Back on track: The hotel industry rises this 2021
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Back on track: The hotel industry rises this 2021

July 1, 2022
Shaira Antoinette Jutie

The hotel industry — along with other food-and-beverage-related businesses — has been severely impacted by the pandemic since last year. Hospitality was one of the first industries that was affected after countries implemented travel ban, and is also said to be the last one to recover as travel is not expected to go back to its pre-pandemic levels until 2024.

But as people are getting vaccinated this 2021, the entire hospitality industry can see this as an opportunity to bounce back and welcome their guests back with a wide smile on their faces and worrying less about the life-threatening COVID-19. 

If you’re either a hotelier or you own any food and beverage business, take a look at how you can go back on track this year.

1. Make the most of the local tourism

Since it will be longer before international tourism returns to its pre-pandemic state, it is good to note that people will opt for traveling locally even if a lot of them were already vaccinated. Aside from this, business people who used to hold general meetings, conferences, and workshops inside hotels had to do them online in the midst of quarantine guidelines and travel restrictions.

As they’ve learned how cost-effective it is to hold these kinds of events virtually, more business people will cut their traveling expenses to save for more important aspects of their brands and business.

Keeping these things in mind, hoteliers could utilize their spaces and turn them into ones that would fit the needs of their business clientele. An example would be co-working spaces not limited to a certain group of people or a company since occupants would share the cost of renting that space together. Hotels are big enough and were already designed beautifully, so the management just has to rearrange things to turn them into co-working spaces. 

Loyalty programs for locals should also be considered by hoteliers since international loyalty offers that were commonly used back then won’t be as effective, given the current preferences of tourists and business travelers. 

2. Invest in digital technology

Since 36% of Americans are expected to travel for leisure this year, hoteliers should be ready to welcome these potential guests and impress them by investing in digital technology — just like how other industries improved their services, too.

Creating mobile apps is one way of investing in digital technology, since this can help hoteliers manage the services they provide to their guests, as well as having the ability to control the guest cycle and experience. Features such as mobile check-in, cashless payment options, voice control, and biometrics are some of the things hoteliers can include in their apps.

3. Offer extended stays

According to GlobalData Travel and Tourism analyst Ralph Hollister, some travelers are expected to stay longer even if travelers in general are taking fewer trips since the uncertainty is making people go all out on one big trip for days or even weeks.

Hoteliers should make the most out of this mindset and offer extended stay programs to their guests by discounting room rates, giving complimentary services, and food and beverage credit so guests won’t have to buy food from other restaurants.

4. Maximize outdoor spaces

Since health experts stated that spending some time outdoors is beneficial for one’s health and well-being, hoteliers should utilize their outdoor areas by making them inviting spaces where guests can have their coffee breaks, yoga or workout sessions, and hold small celebrations with their closest friends and family.

5. Focus on niche markets to create value

Guests are not only after packages and promos, but also the value that hotels can give them. And since this is not just simply about branding and rebranding, hoteliers should know the specific types of guests they would want to book and stay with them.

By then, they’ll be able to sustain their business and create successful marketing campaigns.

Given all these things, the main point is for the hotel industry to adapt to the current environment and market trends, and utilize the increasing value of technology that can help them rise up and hopefully be able to employ and manage more talents in the near future.

BizScale helps you create cost-efficient strategies for your food and beverage business. Talk to us by completing this form, emailing, calling 833-722-5310, or booking time on Calendly. Don’t let your efforts go down the drain. Call now!